1Rebel Gym - South Yarra

Client: 1Rebel Gym
Project: Digital and Static Signage for First Australian Location

Overview:
1Rebel, the globally renowned boutique fitness brand, partnered with onQ Digital for their highly anticipated Australian debut in South Yarra's Chapel Street. The project encompassed both static and digital signage elements, creating a visually stunning environment that reflects the brand’s bold and dynamic ethos.

Solution:
The standout feature of this project is a 2m wide x 3m high transparent LED display installed in the gym’s entrance window. This cutting-edge technology balances aesthetics and functionality:

• Natural Light Penetration: Maintains an open, airy foyer environment.
• Dual Visibility: Ensures visibility from both inside and outside the gym without compromising the vibrancy of the motion video content.

This innovative display not only enhances the visual appeal of the space but also provides an impactful medium for delivering dynamic branding and promotional content.

Client Testimonial:
"onQ’s team went above and beyond for our first and flagship Australian 1R club. Our signs look incredible and feature heavily on social media – almost every Instagram post we see incorporates these. We are forever grateful to the team for suggesting we install their transparent LED, and more so for proposing that we supersize this. Beyond the signs, what has impressed us the most is the team. onQ respond to our queries, however big or small, within minutes – even to this day (months after the project has completed). Communication is exceptional. The team is exceptional. We look forward to working with them for years to come."

Impact:
The transparent LED display has become a signature feature of 1Rebel’s flagship Australian location, capturing the attention of gym-goers and passersby alike. Its prominence in social media posts has amplified the gym’s brand presence, while the onQ team’s responsive service has ensured a seamless experience throughout the project and beyond.

Key Takeaways:

• Project Type: Boutique Gym Digital & Static Signage
• Technology Used: Transparent LED Display (2m x 3m)
• Outcome: Iconic signage that enhances branding and generates significant social media engagement
• Client Benefit: A cutting-edge, visually striking solution delivered with exceptional communication and ongoing support

This project underscores onQ Digital’s commitment to delivering innovative, high-quality signage solutions that elevate client spaces and exceed expectations.