7-Eleven
7-Eleven has strategically upgraded its storefront signage by integrating LCD Ultra High Brightness Double-Sided Window Displays to attract both outside foot traffic and engage in-store customers.
Outward-facing Display (3,000 nits)
With an exceptionally high brightness level of 3,000 nits, the outward-facing display ensures excellent visibility, even in direct sunlight. This feature is crucial for 24/7 stores like 7-Eleven, where around-the-clock visibility can attract customers day and night. It allows 7-Eleven to showcase promotions, special offers, and branded content in an eye-catching manner that effectively competes with ambient light and sunlight glare.
Inward-facing Display (1,000 nits)
The inward-facing screen operates at 1,000 nits, which is ideal for a brightly lit retail environment. This ensures customers already inside the store have a clear view of promotions, product highlights, or other informational content. This internal visibility enhances in-store marketing, reinforcing promotions and influencing purchase decisions in real time.
The Result
Key Benefits and Targeted Applications
Enhanced Engagement: By using both screens to target different audiences—potential customers outside and active shoppers inside—7-Eleven maximizes the impact of its digital signage. The dual-sided design supports a seamless flow of promotional messages that can lead to increased foot traffic and encourage impulse purchases.
Dynamic Content Flexibility: These displays support scheduled and dynamic content, allowing 7-Eleven to update promotions quickly based on time of day, season, or special events. This adaptability is particularly valuable for convenience stores, where product promotions often change frequently.
Energy Efficiency and Cost-Effectiveness: Designed for energy efficiency despite their high brightness levels, these displays help minimize operational costs, making them a sustainable and economical solution for chain stores.
Target Market for Double-Sided Window Displays
Retail: Ideal for high-foot-traffic locations like 7-Eleven, these displays are particularly well-suited for convenience stores, supermarkets, and fashion retail where high visibility and dual marketing are advantageous.
Banking and Financial Services: Used in branches to communicate with passersby and keep clients informed about services and products while waiting in line.
Transportation Hubs and Public Spaces: Useful in train stations, airports, or bus stops where high visibility is required and messages need to reach multiple audiences.