Witchery - Doncaster Shopping Centre
Witchery
Elevating Retail Experience at Witchery Doncaster with Q SERIES LED Screens
Witchery, an iconic Australian fashion brand, was looking to elevate the in-store experience at its Doncaster location. The primary goal was to create a visually striking digital display that would capture the attention of shoppers, showcase high-quality fashion content, and align with Witchery’s sophisticated brand aesthetic.
Solution: onQ Digital delivered an immersive visual experience through the installation of Q SERIES LED Screens, known for their premium brightness, resolution, and flexibility in design. The Q SERIES screens were selected for their ability to present high-resolution content and ensure captivating display quality, even under varying lighting conditions within the shopping center.
Project Details:
Product Selection: The Q SERIES LED Screens were chosen for their outstanding visual clarity and versatility. This series offers high-resolution capabilities with seamless modular design, which allowed for a tailored installation that fit perfectly with Witchery’s store layout and aesthetic.
Custom Content Displayed: Content included promotional videos, seasonal fashion campaigns, and styling inspiration to engage shoppers. The screens were set to rotate through a dynamic mix of high-fashion visuals and lifestyle content, which complemented Witchery’s brand identity while enticing shoppers to explore the latest collections in-store.
Installation: onQ Digital’s installation team meticulously planned and executed the installation to create a striking yet unobtrusive digital feature wall. The Q SERIES screens were mounted in a high-traffic area within the store, with positioning optimized to draw customers into the store and enhance brand presence in the broader retail environment.
Technical Specifications: With advanced pixel pitch and superior brightness levels, the Q SERIES screens ensure crisp, vibrant imagery. The screens were configured with onQ’s proprietary content management system, allowing Witchery to update content easily and in real-time, keeping the display fresh and relevant.
The Result
