ANZ Gothic Branch

Client: ANZ Gothic Branch
Project: Transparent LED Film Integration

Overview:
The historic ANZ Gothic Branch on Collins Street, Melbourne, sought to modernize its communication approach while respecting its iconic architectural heritage. onQ Digital provided a cutting-edge solution by integrating Transparent LED Film technology, seamlessly blending digital innovation with classic design.

Solution:
The Transparent LED Film, with a 3.9mm pixel pitch, was directly applied to the branch’s glass surfaces. This advanced technology offers:

• High-Resolution Display: Perfect for close viewing distances, ensuring crisp and vibrant visuals.
• Transparency: Allows natural light to illuminate the interior, preserving the openness of the space.
• Aesthetic Harmony: Maintains the integrity of the Gothic architecture while delivering dynamic, eye-catching content.

This installation provides ANZ with a modern platform for digital signage, enabling the display of marketing campaigns, announcements, and brand storytelling, all without detracting from the branch’s historic charm.

Impact:
The Transparent LED Film has transformed the branch into a modern hub of digital engagement while retaining its heritage. Visitors and passersby can now experience an enhanced, visually engaging environment that reflects ANZ’s commitment to innovation and respect for tradition.

Key Takeaways:

• Project Type: Transparent LED Film Installation in a Heritage Building
• Technology Used: Transparent LED Film (Pixel Pitch: 3.9mm)
• Outcome: High-resolution digital signage integrated into historic architecture, maintaining aesthetic integrity
• Client Benefit: A cutting-edge display solution that bridges innovation and tradition

This project demonstrates onQ Digital’s ability to deliver customized solutions that respect and enhance unique client spaces, making history meet modernity in the most seamless way.

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