Chadstone Shopping Centre
Chadstone Shopping Centre
Chadstone Shopping Centre, one of Melbourne’s premier retail destinations, sought an innovative digital signage solution to elevate its visual merchandising and engage shoppers. Located in a high-traffic area, the goal was to create eye-catching displays that maintain visibility without obstructing the view into the stores.
onQ Digital installed Transparent LED Adhesive Film on storefront windows, offering an unobtrusive, modern display solution that allows Chadstone’s tenants to showcase content without blocking the view into their stores. This transparent film provides an impactful visual display with high transparency, making it an ideal choice for engaging audiences while preserving the open feel of the shopping environment.
Project Details:
Product Selection: The Transparent LED Adhesive Film was chosen due to its unique ability to deliver high-quality visuals while maintaining transparency. This product allowed Chadstone to create stunning digital displays on glass surfaces without sacrificing natural light or obstructing store visibility. With its ultra-thin, adhesive design, the film could be applied directly onto storefront windows, creating a seamless, futuristic look.
Custom Content Displayed: Chadstone’s transparent LED displays showcased promotional content, event announcements, and brand messages for stores within the shopping center. The content was designed to be visually engaging, with rotating displays that highlighted store promotions, seasonal campaigns, and special events, enticing shoppers to explore further.
Installation: onQ Digital’s installation team applied the adhesive LED film to key storefront windows in high-traffic areas within Chadstone. The film was carefully positioned to optimize visibility and ensure a clean, professional appearance. The transparent film was integrated with OnQ’s content management system, allowing Chadstone to update displays effortlessly to reflect current campaigns.
Technical Specifications: The Transparent LED Adhesive Film provides high brightness and visibility even in daylight, with a level of transparency that maintains the open, inviting feel of store windows. With onQ’s content management integration, Chadstone staff can quickly and easily refresh content, adapting to new marketing initiatives, sales events, and seasonal displays.
The Result
