Retail Media CMS Platform for Digital Signage
Harnessing the Power of In-Store Digital Media
As the retail media landscape rapidly evolves, in-store digital screens are becoming indispensable tools for capturing consumer attention at the point of purchase. These screens play a pivotal role in influencing buying decisions when it matters most, creating opportunities to engage shoppers with targeted content that drives sales.
onQ Digital leads the market in deploying large-scale in-store digital display networks for national retailers across Australia. Our prestigious client roster includes industry giants such as David Jones, Mitsubishi, Mazda, 7-Eleven, and Country Road Group. We empower retailers to swiftly transform in-store interactions into revenue through a connected digital screen network that reaches consumers where they shop.
As pioneers in Australian retail media, onQ Digital is uniquely positioned to help you capitalize on a sector projected to grow to $2.8 billion in 2027, up from $1 billion in 2022. We offer the expertise and technology needed to stay ahead of the curve and unlock the full potential of your retail media strategy.
The Retail Media Opportunity
Unlocking Unrealized Retail Media Revenue
Boost Revenue
Elevate your earnings by allowing brands and suppliers to leverage your first-party customer data, creating highly targeted and impactful advertising campaigns that resonate with shoppers.
Create New Revenue Streams
Maximize your income by offering brands and suppliers the opportunity to advertise on your proprietary digital screen network. This not only provides a new, lucrative, high-margin revenue stream but also enhances the overall shopping experience.
Enhance Supplier Collaboration
Strengthen partnerships with your suppliers by delivering comprehensive, data-driven reports on media investments. Showcase the effectiveness of their campaigns and provide actionable insights and strategies to maximize their returns, further solidifying your role as a key partner in their marketing efforts.
Comprehensive Retail Media Solutions
“David Jones has been working with OnQ for over five years and more recently partnering with OnQ on our Retail Media Strategy, with the launch of David Jones Amplify™. Myles and the OnQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found OnQ a fantastic partner, providing excellence pricing and diligent service to all of the key teams at David Jones. I would highly recommend OnQ as a partner for any instore digital solution”.
1. Acquisition of State-of-the-Art Digital Displays
The foundation of any successful retail media network is the quality of its digital displays. At onQ Digital, we source and procure the latest high-definition digital screens tailored to your specific retail environment. Whether you need sleek, large-format displays for high-traffic areas or smaller, targeted screens for niche sections of your store, we provide the best technology to meet your needs. Our displays are designed to be durable, energy-efficient, and capable of delivering vibrant, dynamic content that captures consumer attention.
Key Services:
Customization: Selection of screen sizes, resolutions, and features that align with your brand and store layout.
Quality Assurance: Rigorous testing of all displays to ensure they meet industry standards and perform reliably in retail settings.
Logistics Management: Coordination of timely delivery and installation across all your locations.
2. Seamless CMS Integration
Managing content across a vast network of digital screens requires a robust and user-friendly content management system (CMS). onQ Digital offers a robust CMS purpose built for retailers that allows you to control and update content in real-time from a centralized platform. Our CMS solutions are designed to be intuitive, giving you the power to tailor messaging to specific locations, times, and customer demographics with ease.
Key Services:
Customized Solutions: Integration of onQ’s proprietary CMS or adaptation of existing systems to manage your content.
Real-Time Updates: Instantaneous content updates and scheduling across all screens, ensuring your messaging is always relevant and timely.
User Training: Comprehensive training for your team, ensuring they can fully leverage the capabilities of the CMS.
onQ CMS Features
Simple, Fast & Customizable
Digital Signage Content Playlists
The onQ CMS allows users to build content playlists within the digital signage software. Users can group and organize similarly themed content or content for occasions into a single playlist. Instead of scheduling each piece of content one-by-one, users can select a playlist and assign it to a specific screen in just a few clicks.
Digital Signage Api Integration
Perhaps you want your digital signage content to display dynamically based on changes in other datasets. For example, maybe you only want your digital signs to show special offers for products that are in-stock. To do this, you must use the onQ digital signage API to integrate your digital signage content management software with your inventory database.
Multi-user Support
Most businesses have multiple individuals who work on their digital signage strategy. With multi-user support, businesses can easily assign accounts with varying permission levels to relevant employees. Additionally, when an employee changes roles or leaves the company, management can easily remove that employee’s account while keeping top-level administrative access.
Remote Screen Monitoring And Health Checks
The individual responsible for digital signage content management may not be near each sign that they manage. Some digital signage users may not see the screens that they manage for weeks at a time.. Accordingly, it is important that users can remotely monitor the health and playback status of their screens.
Screen Grouping Functionality
For users that have multiple screens, digital signage content management can be a lot of work. Screen grouping allows users to organize multiple screens into a single unit. Once a user groups multiple screens, the user can then update the content on each screen within that group all at once. If there is a special offer that is only applicable to a particular region of retail stores, this special offer can be pushed out to all relevant screens at once rather than screen-by-screen.
Content Tagging
Digital signage tagging helps organize content into categories for easier management. This enables relevant promotions to be displayed automatically during specific seasons or events, enhancing viewer engagement and operational efficiency.
Data Driven Content
Digital menu boards connected to the Point of Sale (POS) system update in real-time, displaying product availability, popular items, and pricing changes. As customers place orders, the menu highlights in-demand dishes and customer favorites, ensuring it only shows what’s currently available.
AI Computer Vision - Driven Context Aware Automation
Using AI computer vision and context-aware automation in digital signage improves engagement and efficiency. The technology recognizes the environment and delivers personalized content based on demographics, behavior, and emotions. Real-time data is used to adjust content dynamically. This improves the viewer experience and operational efficiency.
Content Validity
Content validity is key in digital signage as it displays suitable and current information. Specific dates and times can be set for content display, ensuring it is relevant. For example, promotional content can be programmed for sale periods, boosting viewer engagement and streamlining content management.
3. Operational Management
Once your digital screens are in place, operational efficiency becomes critical. onQ Digital handles the day-to-day management of your retail media network, ensuring that everything runs smoothly. From monitoring the health of your screens to troubleshooting any technical issues, we provide the support needed to keep your network operational at all times.
Key Services:
Network Monitoring: Continuous oversight of your digital screen network to detect and address issues before they impact performance.
Maintenance & Support: Regular maintenance schedules and on-call technical support to resolve any challenges quickly and efficiently.
Content Management: Assistance with content scheduling and deployment, ensuring your screens always display the right message at the right time.
4. Retail Media Platform Integrations
To maximize the effectiveness of your in-store digital screens, onQ Digital has integrations with retail media platforms that enable you to reach your target audience with precision. These platforms are designed to leverage first-party data, enhancing the relevance of the content displayed and ensuring it resonates with shoppers. Our deployment process is tailored to your specific needs, whether you are looking to engage customers with targeted promotions, branded content, or real-time updates.
Key Services:
Platform Customization: Development and deployment of a retail media platform that aligns with your brand’s objectives and customer journey.
Data Integration: Integration of customer data to create personalized and contextually relevant content.
Performance Analytics: Access to detailed analytics that measure the effectiveness of your campaigns and provide insights for continuous improvement.
5. Expert Media Sales Representation
Maximizing revenue from your digital screen network requires a strategic approach to media sales. onQ Digital provides expert media sales representation, helping you monetize your screens by offering ad space to brands and suppliers. Our team works closely with you to develop advertising packages that appeal to potential advertisers while aligning with your brand's values and goals.
Key Services:
Sales Strategy Development: Crafting tailored media sales strategies that target the right advertisers and maximize revenue potential.
Advertiser Relations: Building and managing relationships with brands and suppliers, ensuring they see value in advertising on your network.
Sales Execution: Handling all aspects of the media sales process, from pitch to contract negotiation and ongoing account management.
The onQ Digital Advantage
By partnering with onQ Digital, you gain access to a full-service solution that simplifies the complexity of managing a retail media network. Our end-to-end approach ensures that every aspect of your network, from technology procurement to content management and revenue generation, is handled with expertise and precision. Whether you are launching a new digital screen initiative or enhancing an existing network, onQ Digital is your trusted partner in transforming in-store retail media into a powerful driver of engagement and growth.
The Global Retail Media Industry Projected Growth
