onQ Analytics
Vision Analytics
In today’s data-driven world, understanding your audience’s behavior is crucial for optimizing your messaging and driving engagement.
onQ Digital’s vision analytics take your digital signage to the next level by providing you with real-time insights into how your audience interacts with your displays. Our advanced analytics tools capture valuable data such as the number of viewers, dwell times, and demographics like age and gender. This allows you to measure the effectiveness of your content and make data-driven decisions that improve customer engagement and boost ROI.
With vision analytics, you can also track foot traffic patterns and customer interaction zones, helping you optimize the placement of your displays and tailor your content to different audiences. This data can inform your content strategy, enabling you to deliver more personalized, relevant messaging that resonates with your target audience. By leveraging these insights, you can continuously refine your digital signage campaigns to ensure maximum impact, driving not only brand awareness but also sales and customer loyalty.
Know your customer
Through audience demographic data such as age range, gender, and viewer engagement, onQ Measure can dynamically trigger specific content based on set rules and real-world insights. For instance, promotional content tailored to a younger demographic can automatically display when the audience skews younger, while other ads are targeted toward different age groups. This enables advertisers to create highly personalized experiences that resonate with different segments of the audience, optimizing the effectiveness of each ad.
In addition to demographics, onQ Measure allows content scheduling based on specific times of day or peak traffic hours, ensuring that the display aligns with audience behavior and business needs. Morning, afternoon, and evening audiences can experience tailored messaging, with proof-of-play data collected to validate content performance. This data-driven approach ensures that ad placement and timing are informed by audience patterns, maximizing reach and relevance.
onQ Measure also provides valuable proof-of-play reporting, tracking content delivery and performance metrics for analysis. This reporting capability is essential for assessing campaign effectiveness, enabling advertisers to fine-tune their strategies, justify ad spend, and demonstrate ROI to stakeholders. With real-time insights, brands can continuously optimize content strategies, making data-driven adjustments that keep campaigns relevant and impactful.
Features
Anonymous Vision Analytics
High-performance face mapping extracts predefined human data without keeping any identifiable information.
Real-Time Insights
Vision Analytics brings you up-to-date information right on your screen as it is happening anytime, anywhere in your network.
Expandable Custom AI Use Cases
onQ Measure is a core building block in suite of computer vision products. Stack multiple AI models at the edge, resulting in better insights and less overall cloud consumption.
Viana powers real-time insights anytime, anywhere at the cloud or on any device
High-performance face mapping extracts predefined human data without keeping any identifiable information.
Vision Analytics brings you up-to-date information right on your screen as it is happening anytime, anywhere in your network.
onQ Measure is a core building block in suite of computer vision products. Stack multiple AI models at the edge, resulting in better insights and less overall cloud consumption.
Know your customer and what they love
Anonymously track human attributes such as age, gender, and mood, and exposure time to the content. Understand what captures your audience’s attention by tracking how they interact with your content displays.
Seamlessly pull content and integrate data from your OnQ CMS and DOOH DSP (digital out-of-home demand-side platform) with Vision Analytics to get consolidated, meaningful data story that tell how well your content perform.
The breadth of insights generated enables you to identify your ROI and set rules to automatically trigger content playback based on specific audience personas or time of day.